Marketing Made Simple by Donald Miller and Dr. J.J. Peterson

Summary

Genre: Business, Marketing, Branding, Communication

Marketing Made Simple by Donald Miller and Dr. J.J. Peterson is a practical, step-by-step guide that helps businesses create effective marketing plans that drive growth. Designed as a companion to Building a StoryBrand, this book focuses on simplifying marketing strategies so that any business—big or small—can attract, engage, and convert customers.

Synopsis
Marketing Made Simple presents a clear and actionable sales funnel framework that businesses can easily implement. Miller and Peterson guide readers through building a strong marketing foundation, from creating a compelling brand message to developing a high-converting website, nurturing customer relationships through email campaigns, and setting up a system that consistently generates sales.

Instead of complex theories or overwhelming tactics, this book breaks marketing down into simple, digestible steps. It covers how to clarify your brand’s message, build trust with customers, and use effective storytelling to guide potential buyers through the decision-making process.

With worksheets, examples, and templates included, Marketing Made Simple is both a practical toolkit and a blueprint for long-term marketing success.

Key Themes in Marketing Made Simple
• Clear Messaging – Crafting a story that your audience immediately understands.
• Sales Funnel Strategy – Building a proven path to turn prospects into customers.
• Website Optimization – Designing a website that sells instead of confuses.
• Email Marketing – Nurturing relationships and encouraging repeat business.
• Simplified Growth System – Easy-to-follow marketing plans for consistent success.

Why Read Marketing Made Simple?
• Straightforward and Actionable – No jargon, just practical steps that work.
• Ideal for Any Business – Startups, small businesses, and large companies alike.
• Focused on Results – Learn how to drive more sales and increase customer loyalty.
• Companion to StoryBrand – Expands on the powerful storytelling principles from Building a StoryBrand.

Marketing Made Simple is a must-read for entrepreneurs, marketers, and business owners who want a clear roadmap to create marketing that works. With Donald Miller’s easy-to-apply strategies, success becomes not only achievable but sustainable.